Common Mistakes You Should Avoid in Telemarketing

Especially when it comes to the professional world, mistakes do happen as to achieve perfection and demonstrate that one is making efforts. Mistakes are likely to occur mostly in customer service support and telemarketing. This is because; employees deal directly with the customer and customers may come with unpredictable questions and complaints. These mistakes are not limited to only answering customer’s complaints in a hurry; sometimes the call center representatives themselves make blunders. 

Understandably, there are such common blunders or can say mistakes which all telemarketers must avoid while making calls to the customers. 

Let us discuss a few of the common mistakes that every telemarketer must consider while making calls.

• Stop making unnecessary calls

As a call center agent, making calls to the prospects is the job of the agent. Being in a telemarketing job, the primary job of the agent is to please the customer.

But what if the agent is making calls even if there is no requirement? If the customer is not answering the call or has asked to call later, the employee should stop making calls there and then only.  

• Pestering at an inappropriate timing

Whenever we receive some sales calls, we either disconnect the call or ask them to call later. Have you ever thought about why this happens? Because of the inapt timing when the customer care agent calls. 

Similarly, the customer care agent should avoid calling at inappropriate timings keeping in mind the college-going students, house-makers, working professionals’ timings, etc.

As we don’t want to get bothersome calls at inappropriate timings, similarly, they also keep in mind the timing slots while making calls. 

And, this is one of the biggest mistakes every caller makes at least once or twice in their telemarketing career. 

• A typical sales pitch

Customers are almost tired of hearing the same sales pitch all the time. After the introduction, callers straight away jump onto justifying why they have called the customer. 

Telemarketers need to level up the sales pitch so that it sounds natural and more genuine. Asking about ‘would you like to use our products/ services’ or ‘our company is giving this product at this much offer’ is all a waste of time.

This is the most common mistake every telemarketer repeats without knowing the customer’s buying intention. 

• Pitch to the wrong person

Sometimes, it takes a lot of effort of the agent to reach the person to conclude the sales pitch. After probing the entire pitch, the voice comes “I am not the right person to make the decisions”. Oh, all of your efforts, time and energy got wasted in pleasing and convincing the person who was not right for this pitch.

So, it’s always better to first identify the person whom you should call and then initiate your further process.

• Pitching without requirement 

When we call any customer, we simply call intending to tell the company’s products and services irrespective of knowing whether the other person requires that product or not. Right?

And, that’s the major catch! Firstly, the agent should politely start the call and introduce the services and products and figure out whether the customer wants to use it or not. 

Conclusion

The telemarketing sector is all about pleasing the customer and taking care of their concerns on priority. Although, the mistakes in the telemarketing sector are natural, repeating those mistakes now and then is a mere blunder which employees should take care of immediately.